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Package Design of Zen Watch

Sobral is a Brazilian designer famous for his exotic and colourful jewels. At this occasion he was lunching the Zen Watch, which was more a philosophical idea than a watch. The creative concept of this product has the idea which nowadays the watches are useless, because everyone has a smartphones, not only to see the time, but to integrate the necessity to know the time with some others tools. So the Zen Watch comes with a manual explaining how to think about your time while you uses it. How cool and funny was to make this package and manual.